Shacklands Brewing Co. Rebrand

A new visual identity for Shacklands Brewing Co. in Toronto, Canada, as the original identity did not convey the place of brewing or the unique flavours produced. Each label displays an image of Canadian scenery, masked by the name of the product. Names are presented vertically, to evoke the Toronto skyline, and rotate around the bottle, carousel-like, enabling the customer to see the flavours on offer.

BrandingGraphic DesignPackaging
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