Lakefront Brewery Rebrand

For a second year university project I had to rebrand a company of my choice so I chose Lakefront Brewery from Milwaukee, Wisconsin as I thought their branding and packing didn't really match up to their reputation and there was no uniformity. I noticed normally with beer packaging that it always tries to convey a feel of history and age, so I decided to go with something that looks modern and fresh as I'd like it to stand out from the competition.

BrandingPackagingWeb Design
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